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Resumé
Nat Thomson
[Address] | [Phone Number] | [Email]
KEY SKILLS
• Content: Writing and ideas generation that supports it comes very naturally to me - I have considered myself a writer ever since I began writing essays for college back in 2010 as I took great pleasure in the creative process of putting them together: the research, the writing itself, and the editing has always been an invigorating thing. From there, accumulating further experience from academia, through voluntary freelance work and my current role has all contributed to refining my writing ability further.
• Communication: Working in collaboration with others, whether to proliferate ideas or to provide support, has been a crucial element of job satisfaction for me in the past as well as in my academic pursuits. I consider myself an able communicator in all modes and find meeting new people from all walks of life really exciting. Building and maintaining relationships for the purposes of driving a common goal is a common-sense principle that highly value and enjoy putting into practice.
• Administration: Working in administration in the past has offered great benefits to my marketing and PR role of the present, along with the strenuous nature of academic studies across two fields in four years, I have developed a strong time management and task prioritisation mindset, in other words I’m a quick learner who is great at getting the job done quickly and efficiently.
EDUCATION & QUALIFICATIONS
• University (2017-2018) – MSc: Psychology of Mental Health (2:1)
• University (2012-2015) – BA: English (2:1)
• College (2010-2012) - BTEC National Diploma Level 3 Creative Media Production: DMM • College (2009-2010) - AS Level:
Photography - C, Psychology – C, Sociology – D, Biology - E
• Secondary School (2004-2009) – GCSE:
Music (A), Religious Education (A), Food Technology (A),
English (B), Media (B), Information Technology (B),
Mathematics (C), Physics (C), Chemistry (C), Biology ©
EMPLOYMENT HISTORY
Digital Marketing Executive | Current Employer Name
February 2021 – Present
Working closely with the Digital Marketing Managers to support the design and development of paid for digital campaigns across the institution;
Acting as a key contact point for colleagues in the University to discuss requirements and collect detailed briefs;
Coordinating reporting and analysis on campaigns and providing analysis to aid optimisation and inform future activity;
Working with the Digital Marketing Manager to help coordinate the development and delivery of a content marketing strategy;
Liaising with the Digital Communications Team;
Undertaking competitor scanning and reporting on digital campaign activity
Supporting the Marketing Team in helping to embed best practice use of the CRM across the marketing team;
Keeping up-to-date with digital marketing practices and knowledge of trends, technologies and best practices;
Evaluating campaign analytics and making recommendations for the development of future campaigns;
Working with the University’s in-house design team to co-ordinate the creation of digital assets.
Marketing Executive | Former Employer Company Name
March 2020 – January 2021
Help create and execute the annual marketing plan/plans for the business.
Devise, execute and provide post-campaign analysis of a wide range of marketing campaigns to support both businesses; including traditional, digital and social campaigns; newsletters, PR and promotions.
Conduct market research, competitor analysis and customer satisfaction surveys, analysing results, identifying trends and reporting on findings.
Work in collaboration with a range of stakeholders to fully understand briefs, desired outcomes and how ROI will be assessed.
Coordinate the preparation of a range of marketing materials. Including writing copy, proofreading and editing, and producing design briefs for Graphic Design.
Review and track the effectiveness of campaigns, providing detailed ROI analysis reports and making recommendations post-campaign.
Contribute to the development and implementation of marketing calendars for both businesses.
Update and develop all digital media including the company websites.
Manage social media accounts and generate content to share and build the community and explore opportunities to further enhance customer relationships.
Responsible for keeping up to date with the industry and related sectors.
Liaise with a range of stakeholders including customers, colleagues, suppliers and partner organisations.
Marketing Executive | Former Employer Company Name
April 2019 – March 2020
Development of campaigns to promote company concept throughout the customer journey
Research and data analysis, especially of trends within the drinks industry
Devising and presenting ideas and strategies to senior management and rest of the team
Writing and proofreading copy
Maintaining the company concept website
Organising trade show spaces and collateral
Production of mixed media including graphics, photography, and video
Updating CRM (Hubspot)
Coordinating internal marketing and workplace culture
Monitoring performance of marketing activities and how they correspond with sales
Social media management
Liaising with PR professionals to promote company concept in relevant physical and online publications
Supporting of sales team pipelines including the production of presentations and email marketing
Continuous learning and development through training and attending events appropriate to role within the business
PR & Content Executive | Former Employer Company Name November 2018 – March 2019
Produce original social media copy across multiple platforms, using appropriate hashtags and adhering to SEO.
Organise and hold social media content meetings with marketing team to update on upcoming content.
Update the company's website with fresh copy when required.
Create campaigns for social media to generate interesting content for the brand.
Reach out to external organisations to establish partnerships or collaborations for promotional content that is exciting and mutually beneficial.
Write topical blog content regularly.
Schedule social media content via Buffer.
Produce social media analytics on a weekly and monthly basis (using Google Analytics & Buffer).
Liaise with staff from within the organisation for expert guidance on content specific to their roles.
Make site visits to catch up with management and discuss marketing content for the following month.
Support the Marketing Manager in producing marketing plans.
Create short-term and long-term strategies for upholding brand guidelines and meeting targets set out in the marketing plan.
Produce trend reports on a monthly basis to review industry focus and ensure the content produced is in-line with current themes.
Support graphic and web designers with their work via idea generation and constructive feedback.
Write press releases and promotional pitches and distribute to local and national press media.
Continually build and maintain the contacts network.
Contributor | Former Employer Company Name
February 2013 – Present
Attend exhibitions, theatrical productions, film screenings, and other events for review.
Interview curators, performers, producers, PR people and creative folk.
Produce blogs and reviews according to guidelines.
Use of Wordpress (adhering to SEO).
Other roles not listed: Sales and Data Management Officer at Former Employer Company Name , Data Analyst at Former Employer Company Name, Administration Assistant at Former Employer Company Name, Bartender at Former Employer Company Name, Student Ambassador and Peer Mentor at Former Employer Company Name, and Volunteer at Former Employer Company Name.
INTERESTS
I love to immerse myself in culture and like to explore this in a number of ways including reading, attending screenings or performances, listening to music and learning French. I am also a keen photographer and try to get out with my camera as much as possible.
REFERENCES
Referee details available upon request
Referee 1 | Current employer, Company Name
Referee 2 | Former employer, Company Name
Referee 3 | Family Friend